Selasa, 10 April 2018 23:16:00

Appier Brings AI-driven Insights to LINE with Aixon Integration

  • Integration will also enable real-time, cross-platform marketing for LINE Business Connect enterprises


TAIPEI, TAIWAN - Media OutReach - April 10, 2018 - Appier, a leading artificial intelligence (AI) company, announced today that Aixon, its AI-powered data intelligence solution, is now fully integrated with one of the largest messaging platforms in Asia, LINE. The integration enables organizations using LINE Business Connect, a service for corporate clients that provides an API allowing access to various LINE account features, to generate powerful AI-driven insights into their followers and reach out to them with highly targeted marketing messages.

Aixon does this through its powerful predictive audience segmentation capabilities. The AI engine first cross-maps LINE user IDs with Appier's CrossX database of over 2 billion user and device profiles and then segments them into keyword and interest areas. The organization with the LINE Business Connect account can then use these target audience segments to send customized messages to the users most likely to respond positively.



More significantly, this opens up the potential for real-time cross-platform marketing. For example, if a LINE user shops on an e-commerce site but doesn't complete the purchase, the site owner can send the user a message on LINE with a special offer to prompt him or her to complete the purchase.

"We're delighted that Appier has integrated Aixon and LINE Business Platform. This enriches the functionality for LINE Business Connect customers and will give them deep insights into the usage trend and user behavior, allowing customers to do more precise data analysis, information filtering and more effective data application. This is resonant with LINE's mission, 'Closing the Distance' between users and businesses and services. We're especially excited about the potential that this creates for cross-platform marketing," said Benny Wu, Head of Platform Business of LINE Taiwan.

"LINE is one of the most widely adopted messaging platforms and reaches hundreds of millions of people in Asia. It is an active and vibrant community which is a dream for marketers. They now have the added boost of the AI brain of Aixon which uses deep learning and machine learning technologies to help bridge the gap with their customers," said Magic Tu, VP of Product Management, Appier.

Aixon and LINE Business Connect customers in Japan, Taiwan, Thailand and Indonesia will be able to start taking advantage of the integrated platform from June this year.

About Appier

Appier is a technology company which aims to provide artificial intelligence (AI) platforms to help enterprises solve their most challenging business problems. For more information please visit www.appier.com.

Share
Berita Terkait
  • kemarin

    Watami Selects Infor as Supply Chain Management Platform

  • 1
    5 hari lalu
    |
    2.179 klik

    Viral, Surat Terbuka Buat Walikota Dumai soal PDAM

  • 2
    3 hari lalu
    |
    519 klik

    Disdagperin Tak Paham Aturan, Proyek Pasar Murah Bengkalis Dibawa ke PTUN

  • 3
    kemarin
    |
    377 klik

    Cahyo: Walikota Dumai Bohongi Publik Soal WTP LKPD 2017

  • 4
    6 hari lalu
    |
    367 klik

    Resmi Daftar ke KPU, Ini Tiga Caleg DPD PAN Dumai Yang Termuda

  • 5
    2 hari lalu
    |
    102 klik

    Perindo Dumai Dipastikan Tak Ikut Pileg 2019

  • Polling
    Calon Gubernur dan Wakil Gubernur Riau Pilihan Anda...?
    Syamsuar
    Edi Nasution
    Lukman Edy
    Hardianto
    Firdaus
    Rusli Effendi
    Arsyadjuliandi R.
    Suyatno
    Copyright © 2018 Global Riau - Berita Riau Hari Ini. All Rights Reserved.